15
Nov

Pop-Up Display Walls

Recipes for Success for Trade Show Exhibiting

There are many variables and complexities associated with successful tradeshow exhibiting. This requires exhibitors to adopt a committed and contemplative focus to pull off a successful performance, and to set themselves apart on a crowded showroom floor. In order to ensure that this expensive and time-consuming endeavour evolves into a justifiable promotional endeavour, we have brought together some helpful tips to guide you along the way to success.

Think Sales

Whether it is your pop-up display walls, brochures, or other promotional copy, always keep the your buyer’s journey in mind. It all comes back to sales, and there are few functions in business as dynamic and exact as personal selling. Every aspect of your exhibit should work together to draw prospects to your booth, and it is your salesperson’s ultimate goal to convert those leads into sales.

Do Your Planning Early

Success at a tradeshow is never a given. It takes hard work and forethought, and plenty of planning. Provide everyone involved with the show an overview of products being presented, show service details and logistics, as well as display guidelines, appearance and operation. Believe us, you’ll thank yourself for it later.

Determine How Much Space You Need

When you’re paying by the square metre for your booth, every centimetre counts. Take into account how much space your pop-up display walls and other displays need, as well as your counters and other furniture needed to deal comfortably with walk-in traffic, and you won’t end up paying extra for dead space.

Target Your Audience

Based on prior sales, business and tradeshow attendance experience, you should be able to establish realistic objectives and goals by asking yourself how many attendees are likely to purchase your products in the next six months. Use this number to help you determine your exhibit budgets and operational demands. This informs you what you have to work with in terms of attracting the correct person to your booth, and closing that sale without overextending your budget.

Trust Us with Your Quality Display Products Needs

We’ve been meeting a need in the exhibition and display market for quality display products at competitive rates since 2006. Our team’s roots in the South African exhibition and display sector goes back more than 30 years. During our long history of service in our industry, we have succeeded at something that many other companies fail at: we continue to deliver innovation. It’s far too easy to become stale and stagnant in past trends, and to look to the industry for new trends instead of instilling a culture of continued innovation in your own company. We believe that our commitment to this culture, as well as our strategic insourcing, strong client and supplier relationships and always delivering on our promises are what set us apart from our competitors.

Trust Us with Bringing Your Branding Message To The Masses

We are your only choice when it comes to dealing with a display company that guarantees cutting-edge portable display architecture solutions. Let us help you take your brand to new heights by standing out from the also-rans, and carve your name into your target audience’s minds. With our display solutions, they will have no choice other than to sit up and take note of your brand.

Our team specialises in helping clients bring their message home, making a lasting impact and setting themselves apart. Don’t settle for the ordinary when the extraordinary is within reach. For a forward-thinking company dedicated to the local sourcing and to protecting our environment while helping you stand out, contact us today. We look forward to helping you rock the exhibition sector in South Africa.