Barry Callebaut

Year 2018
Event Ruby Chocolate Launch
Floorspace Various
Category Events


For the launch of their Ruby Chocolate in September 2018, Barry Callebaut South Africa required various branding elements to temporarily transform their Johannesburg offices.


From pop-up invitations to ruby coloured light filters, we completely transformed Barry Callebaut Johannesburg for the night of the launch.

Due to the temporary nature of the branding, we had to utilise solutions that were non-invasive.

An 8 x2.5m TRIGA® Max textile wall welcomed guests from the foyer into the office reception that was ruby coloured with LED counter lighting, coffee table wraps and temporary Ruby signage. The chocolate lab was converted into a Ruby wonderland with another 8m TRIGA® Max textile wall and a 9m tasting table bedecked with temporary Ruby branding.

The cherry on the cake was the array of Ruby coloured and logo patterned light filters that exuded a soft Ruby glow in the tasting area.