Fashion Media / Hugo Boss

Year 2018
Event Retail Hotspot
Floorspace Various
Category Retail

Brief

Fashion Media were looking for an easy-to-deploy product hotspot with the ability to interchange prints and showcase actual product testers.

Solution

We converted a standard Textile Frame into a floor-standing unit with a custom veneered shelf that attached to the textile face magnetically.

This allowed free repositioning of the shelf as the client required without damaging the textile print as well as the ability to load product testers on the shelf, which could carry a load of 2kg.