INGCO / VINCENTS HARDWARE

Year 2020
Solution Store-in-Store
Space Interior
Category Corporate

Brief

As a top reseller of INGCO products, Vincents Hardware in East London gave INGCO South Africa a massive 50sqm space in-store to create a unique INGCO product experience plus additional merchandising space to leverage the sales success of the brand. Gawk was approached to develop and execute the project.

Solution

Utilising existing INGCO merchandising stands, we designed a modular solution that integrates the stands into a branded space within the retail store. Custom bulkheads and corner units tie the merchandising stands together to create this unique space. High end finishes, LED illumination and interchangeable textile graphic systems make for a vivid and engaging INGCO brand experience at point of purchase, in store.