Why Certain Businesses Use at POS Displays with Great Success
Don’t underestimate the effectiveness of a point-of-sale (POS) retail display. POS displays can take many forms, and are no longer the preserve of well-established brands. Effective POS displays such as countertop displays, pop-up displays, and cardboard units carry a strong “act now” message, which can prompt customers to find out more about a service or product as soon as they see it.
Even though POS displays may be seen as a relatively simple method of promotion, many successful retailers use them to great effect. This is because they are aware that these displays have their place, and they also know how to use them to their full effect. Here is why they succeed in benefitting from their point-of-sale displays.
They Know the Ideal Location, and Exploit It
How and where a point-of-sale display is placed is a very important consideration. These displays only deliver significant benefits when customers see them at the exact right time. It’s therefore essential to put POS displays in places where people can read them while they are waiting for something – typically at the point of sale. Successful businesses place these displays near checkout counters, near restaurant tables, or within view of the fresh food sections, where customers tend to wait as they’re served.
They Recognise that Simplicity and Immediacy are Powerful
Even while waiting, no one takes much notice of or interest in a boring sign. Every service or product needs to have an attention-grabbing quote, or an eye-catching design in order to engage people’s interest. Bearing this in mind, simplicity and immediacy are often very effective. Keep your design simple yet powerful, and make the immediate benefit of the product obvious, whether it is quenched thirst, or fresh breath for the meeting.
Partner with Us for Expert POS Display Solutions
We are your first choice when it comes to investing in effective point-of-sale display solutions. Why? Because we understand design and marketing. Combined, these two crafts make for a powerful solution to help our clients convert potential shoppers into sales.
Let our team work with you to breathe life into your concepts and deliver powerful POS displays that can help you maximise on the potential sales walking around in your store. We make use of the finest quality and locally sourced raw materials to guarantee a long lifespan for your display architecture. Contact us to learn more about our business, and for all the advice needed to make an informed decision regarding your in-store display needs.