Bühler Group

Brief

The Global Feed and Food Congress selected South Africa as its venue for the 2013 edition. Our client, a global supplier of food processing solutions exhibiting at GFFC 2013 wanted to present a clean, high end custom booth that could showcase their company through innovative digital technology as well as accommodate 6 people in a private meeting area.

Solution

By designing a series of interlocking cubes and elevating the height of the stand to 5m, we created a booth that was aesthetically clean and attractive without ‘visual clutter’.

By incorporating a 12 sq m seamless LED display and an interactive holographic display, we ensured that the clients corporate message was communicated in a way that reflected their brand as a cutting edge provider of food and feed solutions globally.

By staggering the cubes, we were able to create practical spaces that served both as informal meeting areas and a private board room that accommodated 6 people.

Cool white lighting and light cubes served to give the stand an ethereal, progressive look.