3 Typical Mistakes to Avoid With Branded Exhibition Display Stands
When you attend an exhibition with your branded exhibition display stands, your objective is normally to make as big of an impact as possible. You simply have to ensure that your exhibition display is noticed by the people who count, and that your display creates an experience rather than a fleeting observation.
Most of your success will be determined by the amount of influence you have over your target market, and in a competitive environment like an exhibition, it takes hard work and clever thinking to ensure that you get noticed by the right people. It is really not as simple as putting up a branded exhibition display stand and waiting, you have to create an environment that draws people to your stand, keeps them there for a while, and provides them with an opportunity to get to know your brand better.
There are, however, some mistakes that a lot of people make with their branded exhibition display stands. This can easily put people off rather than attract them. Here are some of the pitfalls to avoid when putting together your display stands for an exhibition.
Avoid these 3 mistakes when putting together your display stand:
- Incorrect Exhibition Display Stands for Your Needs: Instead of creating a strategy of “bigger is better”, rather consider who you want to attract and what your objectives are for exhibiting in the first place. There are many different types of branded exhibition display stands – all of which have their own pros and cons. There are a lot of things to consider when exhibiting, such as your budget, the amount of space you are allocated, the type of event, the nature of your products or services you need to sell, and your general marketing strategy.
While a branded gazebo may work for one event, a custom-built branded exhibition stand may be more effective. Setting up a counter with some branding is simply not good enough anymore – you have to create an impact, and you need to know which type of exhibition stand will work best under the circumstances.
While many people do not know this, there is a serious art to determining which branded exhibition display stands will work best under which conditions, and sometimes you need the help of experts, such as Gawk to advise you on the best course of action. Do not be shy to outsource your exhibition stands, because they are often more effective than you thought.
- Budget Stands: While it is important to stand out above the competition and be more noticeable, you want to do so for all the right reasons. People are visual beings and they make instant decisions based on what they see at exhibitions. Using cheap stands creates the impression that your business is cheap and low-quality, and people will be more likely to avoid your stand and go for the competition.
Once again, the experts advise that a professional is used to ensure that the design, layout, and general look of your branded exhibition display stands fit in with the event, and that it gets noticed because it is designed well. You really need to spend some money in order to create the right impression!
- Bad Artwork: Nothing spells cheap and nasty like gaudy colours, bad images, vague prints, faded logos, and text that is hard to read. This is where most people also need help with the design of their branded exhibition display stands. The experts in the industry, such as Gawk, have professional designers, and use high-quality materials and modern technology to create exhibition displays that get noticed for all the right reasons.
How Gawk Can Help
Because we specialise in the design, production, and manufacturing of branded exhibition display stands that are specifically designed to attract your target market, we are the people to call. We can custom-create branded exhibition display stands that can be set up and dismantled as needed, which means that if you regularly take part in exhibitions or trade shows, you have a working, mobile display stand that provides great value for money. Give our creative team a call today to find out how we can help you to get noticed!
