02
Mar

Fundamentals of Display

The Fundamentals of Display

Much of the bustle of daily life is subjugated to our subconscious assimilation. We are not aware of how we present and perform often enough, simply because it happens within a larger construct that we understand as conventional human or business conduct. Ergo, it takes some investigation to determine the construct of commercial interactions at times, and it soon becomes apparent how important display is as a human and business phenomenon. As Desmond Morris pointed out years ago in his revealing look at people in The Naked Ape, we as people still behave largely conditioned by our primordial impulses.

We dress and behave to a large extent to please ourselves. It cannot be denied, however, that as a gregarious species that uses conventional display metrics to surmise much about other people or entities, we are eminently aware of how society (or the public in the case of companies) perceive us, based on how we display to them. Enter the persistent value of the display stand, which tactfully eliminates the troublesome human elements of mutual display, while presenting a company in the best light possible.

Display Stands Don’t Talk Much, But They Say It All

The modern display stand also has a host of smart design and enhanced functionality elements incorporated into its construct, and when one considers the absence of any conversation or other exchange when customers stand quietly and peruse your display stand, their effectiveness is remarkable. Indeed, the value of display stands has only increased, in a far more visual, digital age. Silent salesman it might be, but a display stand is an excellent means to gain brand visibility by disseminating information or marketing material and engage prospective clients. Statistics show that a remarkable amount of opinion is generated by prospective clients purely on the back of a visual appraisal of a company. We all accept that our voice, our intent, our purpose and approach to it, and ultimately our trustworthiness is depicted by our graphic presentation.

Clients might want to engage directly with you, but more often they’ll want to view you first, gleaning visual cues as to your intent and commitment as a business. No other space allows for a measured appraisal of your company as the few square feet surrounding your display stand(s). Great modern display stands include Lollipop and H Stands. Allowing for flat packing for maximum cost-efficiency in storage and transportation, these stands might seem ubiquitous and non-essential, but try leaving them out of your next on-the-ground campaign. It soon becomes apparent that the tremendously adaptable application possible with display stands is expected by clients and adds a professional air to any presentation.

Display Comes Alive with Gawk Products

Display is our game at Gawk, and we’ve tailored an extensive range of exhibition and general display products that marry potent effectiveness with ease of use for our clients. Our display stands are optimally sized (although tailored measurements can always be accommodated) and easy to ship, store, and handle. They’re also robust, giving years of easy use, and capably fill the role of first engager when passing traffic or even specific industry traffic comes your way.

Our display stands set the initial perceptions around your company, and they’re specifically geared towards telling your story in the right place at the right time, setting the tone for further engagement with customers. Call on us for all your display stand requirements-we’re here to serve you!