02
Mar

Display Products That Build Your Brand

Choose Display Products That Build Your Brand

The predicted swelling of e-commerce is happening, and it has also been given a mighty push by COVID-19. Literally hundreds of millions of people who have never shopped online before have been pushed into product sourcing and delivery, and that’s all the better for e-commerce. What can we learn from online sales now that e-commerce’s dominance is mounting and seemingly inevitable? To be sure, there are legacy components to e-commerce that remain as valid as ever as business dictates, and it’s important to highlight these aspects as their carry-over from the legacy arena cements their standing as fundamental must-haves in business.

Firstly, display remains essential. Online, that might translate as “presentation”, but it’s not quite the same thing. When you need to display products, business has known for decades that a better quality, cheaper product offered from a bucket under the table won’t sell as well as another lower quality item displayed purposefully and engagingly. Display remains paramount for customers to form that initial visual opinion of who you are and what you’re about. Secondly, as we’ve seen with smaller dropshipping concerns, the logic and ease of use of legacy customers’ ability to peruse the products or services offered, has translated into site navigation and a logical flow to online presentation.

Display Counts. A Lot.

How you display your products or services counts, at least as much as their fundamental value. Returning to the legacy, real-world arena, display as a marketing action and sales funnel builder has become more important than ever. Indeed, the innovation in display products that aid businesses to present to customers in real-time is growing, as consumers and businesses expect older forms of presentation at trade shows and the like to fall away. Everything is digital, or has to reflect the digital age, even if it isn’t!

Such display products include brochure stands, display stands, brochure holders, portable counters, banners, faux walls and towers, clip frames-the list is long and varied. The modern exhibition or trade show demands innovative and dynamic presentation or product display, and the modern range of display products has kept apace with those expectations. It might be real-world and not online, but the ways in which exhibitors now present to passing trade has evolved nonetheless, in keeping with today’s expectations of business as a whole.

Gawk Lets You Put Your Best Foot Forward

When you need smart and savvy display products for your printed material, your meet-and-greet areas at shows, banners or visual messaging of any sort-from small touches to modular DIY booths-call on Gawk to fulfil your expectations. We stock an exciting range of display products that will enliven your brand, catch attention, spark engagement, and ultimately aid your bottom line. Call us-we have a long history of brilliant presentation solutions for our clients, and we are here to serve you.