Podd Display – Your Branding Partner
How Using Point-of-Sale Displays Can Boost your Brand and Increase Sales
Brands looking to increase their sales and brand awareness are using point-of-sale display systems successfully as part of their overall marketing mix. According to a survey performed by Point of Purchase Advertising International, up to 75% of buying decisions are made in-store where consumers can easily be persuaded to change their decisions, from point of decision to point of sale. As any retail professional knows, the retail environment is a place where brand loyalty is created or lost, and it is this fact that keeps on driving interest in point-of-sale display systems. The retail environment has become a communication channel with consumers, and more and more brand decisions are being made in-store. Purchasing can be encouraged through the use of on-shelf marketing and point-of-sale display systems engaging with the consumer wherever possible.
How Can You be Sure your Point-of-Sale Display is in Line with the Latest Trends?
In order to ensure that your point-of-sale display systems are optimally designed, there are a few things you can do, which include conducting a thorough inspection of what all the competitors in your market are currently busy with, and making sure you understand their respective attributes and positioning. You can also research trends in foreign markets, as this might provide you with a way to differentiate yourself from your competitors. Dare to be different and make sure your point-of-sale displays have their own visual equity and a strong attitude and personality. With that being said, it is also important to keep point-of-sale displays simple. The ultimate goal is to make it easy for the customer to find what they are searching for, and to attract attention to the product you are promoting while also making sense of your product arrangement.
Podd Display is your Point-of-Sale Branding Partner
We have more than a decade’s worth of experience in producing ground-breaking point-of-sale systems and displays. Our company follows a strict project process that is designed to deliver accurate results and quality outputs. Through conceptualisation, design, and project management, as well as installation and execution designed around your needs, we are geared to offer you:
- Retail promotion design;
- Planning and implementation;
- Event planning and implementation;
- Point-of-sale display design and manufacture;
- Exhibition stand design and manufacture;
- Roadshow planning design and rollout, to name a few.
We start our projects out by defining the challenge, formulating a detailed brief, and specifying the project outcomes. Let us help you take your brand to the next level, and partner with your branding expert to help you broaden your market reach. Tap into our expertise and let us help you enjoy even greater returns on your branding and marketing investments.
Benefit from Years of Expertise in Branding and Display Solutions
Throughout the years, we have gained a hard-earned reputation for always exceeding our clients’ expectations. Our systems are tailored and regularly evaluated to ensure that we deliver beyond the accepted standard. We have worked with both large corporations and small enterprises to help them stand out from the crowd. What’s more, we always strive to use at least 60% of all raw materials, hardware, and products from locally sourced suppliers and manufacturers, in order to further invest in our local economy.
These are only a few of the many reasons why we are your branding partner of choice. If you would like to learn more about Podd Display, and find out why we are the branding partner for so many companies, speak to us today. We look forward to providing you with all the information needed to make fully informed decisions regarding the future of your brand.
