The Return of Brochure Stands
The Return of the Brochure (That Never Really Left)
Have you noticed a shift in attitude towards print media? Not the guy with pamphlets at the robots (although he might be noticing an uptick too), but rather the general public’s tendency to look for printed promotional material at exhibitions and the like. For people living in a digital age, it’s highly likely that we’re becoming somewhat nostalgic about brochures, magazines, and similar printed goods. They’re diminishing, and we’re probably in a transition phase where we’re rediscovering the charm of the eloquent brochure.
What this all adds up to is: the humble brochure stand’s role in marketing and sales is escalating. It seems more people of their own volition will grab a brochure nowadays and – wait for it – hang onto it too! In waiting rooms, at exhibitors’ stalls, and the mall, people are finding a renewed interest in brochures. Print media really are becoming sublimely enjoyable. With their subsidence, up goes their value as a tangible medium of information.
Don’t Miss Its Ability to Charm
With exhibitions subdued as much as all gatherings have been subdued, it seems that getting the chance to visit one and grab a few has become an enjoyable and sought-after pleasure. It means that brochure stands have a renewed importance as a silent salesman at any point where people or industries gather. People are so tired of the massive daily digital overload, actually perusing a brochure stand is starting to feel like a rarefied pleasure!
Now that webinars, PDFs, and the gazillion files in Dropbox are all the norm, printed brochures are coming back with a renewed status, simply because of how the nature of the working world has changed in this higher-than-ever-tech moment. It’s not to say that the brochure stand’s value ever diminished, no matter that it was brushed off by the advancing tech snobs decades ago. On the contrary, the elevated impact of tastefully rendered brochure stands comes on the back of a persistent value regardless.
Let Gawk Show You Just Why Brochure Stands Are So Essential
Whether you feel that their status never changed and they remained traditionally important, or whether you agree that printed items are regaining (or simply gaining) the status and ability to encapsulate business presentation, we, at Gawk, supply brochure stands that impress regardless.
Our stands are carefully crafted to optimise available space, our stylish stands presenting literature on both sides, and they are unobtrusive yet invitingly functional. Call on us for your next brochure stand and general exhibition needs, and we’ll exceed your expectations on aesthetics and affordability, every time!