Occupy Space With Pull Up Banners
Pull Up Banners: The Best Way to Occupy Space
How do you best occupy space to advertise for commercial purposes, while facilitating access to your customers in a pop-up environment? There is indeed a host of research behind how consumers see their landscape, how the human eye reads it, where it responds in spatial moments, or where it fails to respond. Marketing companies have used this modelling for years – there is more to those rows of kiddies’ sweets at the checkout than mere sweet temptation. It goes deeper than that, a lot deeper.
What it all means for the average company’s display purposes is pull up banners. Without getting lost in the details, let us just say that both the vertical nature and the proportions of these banners resonate with consumers. When we move across a space and encounter pull up banners at a certain line of sight, a certain height, and when they are a certain size, we “read” them very well. So, is that the chicken or the egg?
Did the dictates of manufacturing and portability make pull up banners the size they are, or did consumers’ responses to them rather have the final say? It is pretty safe to say that utility dictated the ultimate dimensions of the standard pull up banner, rather than anything else, but then it would also be true to note that the standard has fortuitously well met the human eye’s method of both being engaged and picking up information.
Pull Up That Banner
None of this is really any news to the average dynamic company involved with exhibitions or any kind of remote marketing exercise, as they will no doubt have realised the brand value of pull up banners. Indeed humans generally consider a quick brief essential before walking into your store. When your store pops up at an exhibition or a golf day, that quick snippet of brand presentation and intel is given out through pull up banners.
Who amongst us does not form an immediate opinion that leads you further into engagement, or not? It is a standard appraisal in the open market, and necessary as a prompt for companies to display in a manner that resonates with their target market.
Probably even more so in the B2B arena, nominated suppliers, subcontractors, or partners are shortlisted based on an initial eye-catching display of some sort, whether that is third-party information about the company in a magazine article or a banner flying outside HQ. Of course, reputation counts a lot too the longer you are in business, and many deals have been struck because parties’ reputations have preceded them, but for new business especially (and who does not want a ton of that?) we all know that great display is a great advert. Pull up banners have been a boon for modern business, as they display politely yet dynamically, they aid brand recognition supremely well, and they are so very easy to employ.
No matter the tendency for some to shop based on price, what people do not realise is that a lousy banner costs about the same as a brilliantly made one. What is the difference? Well, for one thing, there will be smart design that translates into functional performance in a great pull up banner, without adding to the weight. The quality of print is more a product of the care put into the process by the printer, and this is where we at Gawk distinguish ourselves with clients too.
When it is important to get it done quickly, professionally, and to best effect, call on us first. We are always happy to show our clients just how superior our pull up banners can be. Standard or supersized, we have them, they work, and they will work for you.