Trading on Pleasing the Discerning Human Eyeball Some aspects of our modern environment are dictated by nature, and some by town planning. It is true to say that, when planning is involved, there are certain modes or structures of presentation that are more pleasing to the human eye than others. Garish giant outdoor billboards and […]
What Do Your Exhibition Stands Say About You? When everyone knows by now what an impact on business consumer perceptions can have, it is remarkable that many still see exhibition stands and other presentation architecture as a cost centre. To be fair, exhibition stands have improved their baseline standards tremendously over the last few decades, […]
Let Us Hear It for Pull Up Banners It is fair to say that although modern consumers and exhibition goers are by now completely used to seeing pull up banners all over, there was a time when they represented true innovation. To step away from purpose-printed signage that needed a steel frame or suitable hanging […]
Have You Walked Past Stanchions Today? In high traffic hospitality and other business areas, stanchions are those smart, small but effective upright poles from which tape extrudes in order to join with the next stanchion, forming a guide or directional aid that helps manage the movement of people, usually in conjunction with wall or other […]
The Benefits of Quality Digital Printing Printing has become such an ubiquitous facility for modern business. Today, it is not only those in the printing game who avail themselves of quality digital print production. Exhibitors, promoters, and everyone else have frequent print requirements, and any time a company needs some smart promotional or other internal […]
The Fundamentals of Display Much of the bustle of daily life is subjugated to our subconscious assimilation. We are not aware of how we present and perform often enough, simply because it happens within a larger construct that we understand as conventional human or business conduct. Ergo, it takes some investigation to determine the construct […]
Choose Display Products That Build Your Brand The predicted swelling of e-commerce is happening, and it has also been given a mighty push by COVID-19. Literally hundreds of millions of people who have never shopped online before have been pushed into product sourcing and delivery, and that’s all the better for e-commerce. What can we […]
The Evolution of The Humble Exhibition Stand It must be said, from a bygone era where products (or salesmen!) were expected to sell themselves and exhibition stands were little more than a table and chair beneath a tent, things sure have changed! Driven largely by public expectations around visual presentation, this in turn has been […]
The Novelty of Exhibition Stands in a Hi-Tech Era A notable and somewhat interesting trend is emerging, what with online life overtaking land-based realities, and now also lockdown exacerbating the tendency towards that online life, while frustrating our ability to gather and fraternise as usual. Exhibitions, conferences, and other arranged gatherings have taken on a […]
The Lowdown on Digital Printing Digital printing has elevated the overall quality of print media, especially when it comes to large format printing on diverse materials. Whereas old school printing typically ran on the classic Pantone colour scheme that allowed for international uniformity when stipulating print colours, digital printers run on CMYK. That’s not Greek, […]
