The Lowdown on Digital Printing Digital printing has elevated the overall quality of print media, especially when it comes to large format printing on diverse materials. Whereas old school printing typically ran on the classic Pantone colour scheme that allowed for international uniformity when stipulating print colours, digital printers run on CMYK. That’s not Greek, […]
The Return of the Brochure (That Never Really Left) Have you noticed a shift in attitude towards print media? Not the guy with pamphlets at the robots (although he might be noticing an uptick too), but rather the general public’s tendency to look for printed promotional material at exhibitions and the like. For people living […]
The Power of Portable Exhibition Stands If ever there was a need to follow customers around (literally), it is now. While no one has taken to running after prospective customers down the main street, at least as far as has been reported in the mainstream press, it is nonetheless true to say that every business […]
Tapping into Human Aesthetics with Feather Banners There is a reason why feather banners have remained relatively proportionate to the very first versions employed for marketing. The height of feather banners’ displayed information, their size, and their colour tone, contrast, and movement, are all geared towards catching human attention along the lines of all of […]
Today’s Modern Exhibition Stands Exhibitions might once have seemed unusual, but it is remarkable how they have now become part and parcel of business all over the globe. They have become a known entity, and the extent of interaction between B2B or B2C parties has also grown on the back of vastly more modern, savvy […]
Only the Best – What an Award Winning-Exhibition Display Stand Can Offer You While 2020 was a year many would like to forget, the perilous months did yield a few triumphs and high points. One such high point was the awarding of a 2020 European Product Design Award (EPDA) to Technimark Advanced Prototype Services for […]
Maximise Your Brand’s Exposure with Brochure Stands for Exhibition Brochures are a critical tool for getting information out to customers about your organisation’s brand and services. A brochure might be the only reason a prospective client remembers your organisation because it ended up in their car or on their desk. Little wonder, then, that brochure […]
5 Top Advantages of Digital Printing Digital printing is fast becoming the dominant method of producing physical media. The speed and efficiency of automated computer systems is impacting every aspect of industry and saving time and money as far as the eye can see. Gawk offers expert design and printing services to bring your organisation’s […]
Introduction to Attracting Customers to Exhibition Stands Exhibitions, expos, and trade fairs are excellent platforms for businesses to gain visibility, engage with customers, and explore industry trends. However, the cost of acquiring space at these events can be high, making it crucial to maximize the impact of your exhibition display stand. Here are eight helpful […]
Why Innovative Exhibition Stands to Make A World of Difference to Your Brand Here at Gawk, we understand all too well the importance of visual brand marketing. It’s our job to set our clients apart from their industry competitors by reimagining their brand identity into an effective marketing tool that will draw customers and land […]
