Poster Stands Persist in The Modern World It truly is hip to be square, or at least rectangular, when you consider the persistence of some pretty simple marketing components. Banners and especially posters simply would not be the ever-valuable marketing tools they are today, were it not for the humble stand that supports them. Poster […]
Banner Walls: For When You Are Trying to Make an Impact Walls have not had a great reputation over the last century or two – think “Berlin”－but that is unfair to a generous drawing board that is so much more than a barrier could ever be. There are dramatic differences in effect when exhibitors or […]
The Benefits of Digital Printing Although most people know that digital printing is now the default methodology, many still do not know what that implies. It is also confusing, because of course we have had “digital printing” in the office for decades, haven’t we? So, for those outside of the print game, what do printers […]
Snap Frames Persist, for Good Reason It used to be that exhibitors and others who needed a mounted image or intel had only two choices – stick it on a board or frame it. It was either block-mounted posters or framed posters, and neither really worked! Of course, they worked for their intended purpose, but […]
Digital Printing Has Come a Long Way Probably from the first time digital printing made forays into traditional print arenas, screen printing and other methodologies felt challenged. Of course, those options had years of practice behind them and, to be clear, they still have application in specific print tasks today, no question about it. The […]
The Difference Pull Up Banners Can Make When was the last time you visited a trade show or expo, and found a stall without pull up banners? Almost never, right? There is a good reason for that. This banner has hit a sweet spot with people – just enough information and just the right height, […]
Remember the Days Before Pull Up Banners? As anyone over 50 can tell you, it used to be that signage was one thing – a thin sheet metal rectangle or square of whatever dimensions – that was printed with the desired text and graphics, and had to then be pop-riveted onto a steel frame, itself […]
Trading on Pleasing the Discerning Human Eyeball Some aspects of our modern environment are dictated by nature, and some by town planning. It is true to say that, when planning is involved, there are certain modes or structures of presentation that are more pleasing to the human eye than others. Garish giant outdoor billboards and […]
What Do Your Exhibition Stands Say About You? When everyone knows by now what an impact on business consumer perceptions can have, it is remarkable that many still see exhibition stands and other presentation architecture as a cost centre. To be fair, exhibition stands have improved their baseline standards tremendously over the last few decades, […]
Let Us Hear It for Pull Up Banners It is fair to say that although modern consumers and exhibition goers are by now completely used to seeing pull up banners all over, there was a time when they represented true innovation. To step away from purpose-printed signage that needed a steel frame or suitable hanging […]
